SEPHORA MLM COLLAB WITH BEAUTYCOUNTER – THE REAL REASONS! #ANTIMLM
MLM COLLAB? Sephora and Beautycounter are joining forces! There’s a brand new collaboration between Sephora and the MLM Beautycounter and I don’t think it’s really hit consumers yet! Just a few months ago Anastasia Beverly Hills (a company carried AT SEPHORA) cancelled an upcoming collaboration with the MLM Rodan + Fields after public backlash from the #antimlm community.
Now with retail store foot traffic declining more than ever and the “clean beauty movement” on the rise brands like Sephora are establishing strategic partnerships to PUSH sales both online and in stores. Especially in Brick and Mortar stores since rent is due and the pandemic has restricted malls from opening and many retail companies are going bankrupt and closing for good.
I want to shed some light on the REAL reason for this collaboration and I can tell you it’s not because Beautycounter has ANY intention of getting rid of their Direct to Consumer “distribution model” – quite the opposite. It’s the driving force behind this brand – along with their extremely experienced, intelligent and connected founder Gregg Refrew.
Thanks to my VIP member Fanette for reminding me about Dr. Dray and her insight on the Clean Beauty Movement I re-filmed in order to add that valuable information.
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I’ve recently embarked on a new journey here on YT. I believe there is a lack of in-depth and knowledge driven advice online. I’m Kimbyrleigha; I’m a 38 year old mom, former lawyer, Certified Human Potential Coach, and hold a bachelor’s degree in Psychology and Sociology. Research and analysis come naturally to me so it’s no surprise that I’m interested in fact finding and educating others through empirical information about a product, company or service. I’m committed to thoroughly investigating companies; including MLMs, products, and trends.
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